We’re constantly hard at work here at Click Forensics to continuously improve our ability to accurately predict overall traffic quality for our clients.  And, every now and then, we’re able to bundle a number of these enhancements into the tangible release.  We did just that last week; announcing an upgraded version of our Yahoo! TQ Forecast feature.  We’ve been testing these features with a handful of clients, with strong results so far – namely, much better predictive accuracy so that clients can be sure they’re sending high quality/high paying traffic into Yahoo.  And, we’re excited to now be rolling this out to all our clients.  Specific features include:

• YTQ Forecast Report – provides a summary of the likely Yahoo! TQ scores particular traffic sources will receive when they’re sent to Yahoo!;
• Dynamic Adjustments - continuously monitors and adjusts to changes in the YTQ score rankings so that clients can appropriately tune and filter traffic sources;
• Preemptive Traffic Source Blocking – enables publishers and ad networks to quickly identify and block certain online advertising traffic sources that are likely to deliver low Yahoo! TQ scores; and
• Enhanced Botnet Detection – delivers better detection of non-human clicks, both malicious and benign, while serving as an early warning system for advanced sources of fraud.

We also got some nice coverage in AdExchanger about the problems some of our CPC and performance-based ad network clients face and how these new enhancement will help solve these challenges.