New Advanced Reporting Interface for Ad Network Customers
We recently launched a new reporting interface for our ad network customers to provide more actionable insights into downstream publisher sources. The early feedback from new adopters has been very positive. In this blog post, I will provide a brief overview of the new enhancements.
So, why did we decide to roll out a new reporting platform? As we are growing with our customers, we learned to better understand their most pressing business problems and how our products can help address those. Downstream publisher management and new publisher screening are critical to daily operations of ad networks. We were looking for new ways to tackle them in a more effective manner.
Based on insightful customer feedback we had received, we worked on the new reporting interface with the following design goals in mind:
- Present actionable insights into large volumes of click data to better highlight traffic quality from downstream publisher sources
- Easily handle daily click volumes of 10 million clicks and deliver sub-second interface response times
- Provide detailed background information about new publishers during the approval process before accepting traffic
Users of the new interface are greeted by the publisher dashboard that summarizes current network and publisher activity. It is the starting point for further investigation. At a glance, ad network staff find their top publishers sorted by different attributes, for example by volume and traffic. The “Movers and Shakers” sections highlight sources with significant traffic changes in certain dimensions. Here is a screenshot of the dashboard:
Throughout the interface, we added small sparklines to offer traffic information at a glance without having to leave the page. For example, an average click score is accompanied by a score histogram (see this previous post for more details) and a volume volatility graph. These cues help users to absorb the information more quickly and spot areas that warrant further investigation:
Another tab in the interface offers publisher screening capabilities. It supports ad networks in making better decisions about which publisher applications to approve before accepting any traffic. After entering a URL, a report will present detailed background information about the specific domain, combining reputation information from the Click Forensics community database and public sources like Alexa, Compete.com and whois.
Next to the highlighted features, we have added numerous other useful capabilities for our customers. The new reporting interface is now available to all of our ad network customers. If you would like to learn more please don’t hesitate to contact us.
Tags: ad networks, click forensics, Oliver Schmelzle, Publisher, sparklines